4 Email Marketing Flows to Increase your Revenue

Whenever we build out a new client's website, we will typically include these three automated email flows to capture more customers and build up our client's email subscribers. These are sequences that your customer will receive as they browse, purchase, or abandon your site. Each are incredibly important to include to maximize revenue from your traffic.

Welcome Series

A welcome series is the first touchpoint your business has with your new customer/subscriber after they've purchased from your store or subscribed to your newsletter. You want to make this count. Let's take a new purchaser for example. We will typically send an order confirmation email that outlines their purchase. After a few minutes, we'll follow-up with an automated 'Welcome' sequence. This sequence will include three emails to properly onboard the user to your brand and increase the likelihood of repeat purchase.

1. The introduction email, where you introduce your company and it's mission
2. Then, share additional content about your brand. This could be behind-the-scenes of your store, social proof (positive reviews, photos of your product in action, etc.) , or a letter from the founder
3. And lastly, follow-up with a coupon

This sequence will warm-up your new subscriber to your brand and increases the likelihood that they'll come back to your store to purchase again.

Abandoned Cart

This is the most important automated flow you can add to your ecommerce experience. An abandoned cart flow is the process that kicks off when your customer leaves your website with items in their cart. They're just at the finish line, but haven't quite made the leap to purchase products from you. The goal here is to answer any objections they have.

1. The first step is to remind the customer that they've left items behind, just in case they were distracted at checkout
2. If that doesn't trigger a checkout, then begin to handle objections. Touch on shipping time & cost, quality and satisfaction, and your return policy. If you have social proof, also include it here.
3. Lastly, if that fails to convert the customer, include a coupon code to convince them to checkout.

Product Review/Cross-sell

As you can imagine, reviews are incredibly important in convincing customers to purchase from you. Once a customer purchases from you, kick-off a 'Product Review' flow and ask them to review their product after they receive it. Not only will this boost the number of reviews you have on your site, this can also create repeat buyers if done correctly. As you configure this flow, be sure to include incentives for the customers review. This can be a coupon code, or just a message that says "Thanks, this really helps us out". This is also an opportunity to cross-sell products that you know are compatible with the product they purchased. For example, if a customer purchased an AR-15 upper receiver from you, you can cross-sell a bolt carrier group.

Conclusion

When you're a gun store and your limited in the avenues you can take to drive revenue with, it's important to really nail what's available to you. That's why I always recommend gun stores to leverage email marketing to the fullest extent. Using weekly email newsletters and these three automated campaigns, you can drive up to 30% more revenue for your gun store.